Insights
Meta Ads
insights.
No fluff, no recycled tips. Real strategies from the campaigns we run every day for healthcare, SaaS and automotive brands.
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Meta Ads
Vertical Video Cut Our Client's CPL by 62%. Here's the Framework.
How we rebuilt a dental clinic's entire Meta funnel around vertical video creative, server-side tracking and CAPI — and slashed cost per lead.
· 11 min read
Meta Ads
Server-Side Tracking Changed Everything for Our Healthcare Ad Accounts
iOS privacy updates gutted our conversion data. Server-side CAPI rebuilt it — and improved match quality beyond what the pixel ever delivered.
· 9 min read
Meta Ads
Why Most Meta Ad Accounts Are Still Running 2022 Playbooks in 2026
Lookalike audiences are dead. CBO is not a strategy. The creative-first, signal-rich approach that replaced everything.
· 10 min read
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