Work / Healroad
Health Tourism Ongoing Istanbul, Turkey

Healroad

Medical tourism platform with 14 languages and 18+ partner clinics. Ongoing technical SEO audit and optimisation across the entire multilingual structure. This is an active, ongoing engagement.

Technical SEO
healroad.com
Client
HR
Healroad
Medical Tourism Platform
Glawi team
Uğur Y.
Uğur Y. - Strategy
Neşe K.
Neşe K. - Operations
Can Bekir S.
Can Bekir S. - Web & SEO
Zeynep Ş.
Zeynep Ş. - Client Success
Gülsemin A.
Gülsemin A. - Performance Marketing
Okan K.
Okan K. - Performance Marketing
Ayşe Sude G.
Ayşe Sude G. - Content
Burak Ç.
Burak Ç. - Software Engineer
Sude Nur G.
Sude Nur G. - Design
9 people
Target markets
UK
Germany
+ 14 languages
01 / 02

What we delivered.

Technical Audit

Technical SEO Audit

Comprehensive technical SEO audit of a large-scale medical tourism platform. Analysed site architecture across 14 language versions, identified crawl budget issues, duplicate content across translations, hreflang implementation errors, and Core Web Vitals bottlenecks.

Technical Audit Crawl Analysis Hreflang
SEO Health Report - healroad.com
Improving
68
Target
85
Critical
12
Warnings
34
Passed
156
14
Language versions
2.4k
Pages crawled
87%
Crawl efficiency
Multilingual SEO Status
14 languages
EN
English
Live
DE
German
Live
FR
French
Live
ES
Spanish
Optimising
AR
Arabic
Optimising
RU
Russian
Live
IT
Italian
Live
PT
Portuguese
Optimising
NL
Dutch
Live
PL
Polish
Live
TR
Turkish
Live
RO
Romanian
Optimising
+2
more
Hreflang Coverage 94%
Multilingual SEO

Multilingual SEO Optimisation

Ongoing optimisation across 14 language versions. Hreflang tag corrections, canonical URL cleanup, XML sitemap restructuring, and internal linking improvements. Each language version treated as its own SEO entity with market-specific optimisation.

14 Languages Hreflang Ongoing
02 / 02

Results.

14
Languages optimised across the platform
18+
Partner clinics on the platform
Ongoing
Active technical SEO engagement
Multi-market
Global reach across 14 language markets
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