Dr. Caynak
Personal brand website for a bariatric surgeon, SEO-optimised content strategy, and Meta Ads campaigns that reduced cost per consultation by 62% through vertical video creative and Conversions API rebuild.
What we delivered.
Personal Brand Website
Built a professional website for Dr. Caynak's obesity surgery practice. Procedure pages for gastric sleeve, gastric bypass and revision surgery. Patient success stories, BMI calculator, and a consultation booking system. Designed to convey medical authority and patient trust.
SEO Content
Content strategy targeting obesity surgery and bariatric procedure keywords in Turkish and English. Procedure-specific pages optimised for search intent. Patient guide content covering pre-op preparation, post-op care, diet plans and recovery timelines.
Meta Ads
Complete Meta Ads overhaul. Shifted to vertical video creative that resonated with the target audience. Rebuilt Conversions API (CAPI) for accurate tracking and attribution. Cost per consultation dropped by 62%. Calendar filled with qualified patients.
Results.
“They built the site and ran the Meta campaigns for my obesity surgery practice. Cost per consultation dropped, the calendar filled up, and the creative spoke to the right patients.”
Ready to become
our next case study?
Send us your website. Within 12 hours one of our senior team replies with a real audit and an honest opinion on where the biggest opportunity sits.