Work / Doktor Uzman
SaaS Istanbul, Turkey

Doktor Uzman

Technical SEO audit and ongoing optimisation for a doctor listing and appointment SaaS platform. Large-scale platform with thousands of doctor profiles and city/specialty pages requiring careful crawl budget management and structured data implementation.

Technical SEO
doktoruzman.com
Client
DU
Doktor Uzman
SaaS Platform
Glawi team
Uğur Y.
Uğur Y. - Strategy
Neşe K.
Neşe K. - Operations
Can Bekir S.
Can Bekir S. - Web & SEO
Zeynep Ş.
Zeynep Ş. - Client Success
Gülsemin A.
Gülsemin A. - Performance Marketing
Okan K.
Okan K. - Performance Marketing
Ayşe Sude G.
Ayşe Sude G. - Content
Burak Ç.
Burak Ç. - Software Engineer
Sude Nur G.
Sude Nur G. - Design
9 people
Target markets
Turkey
01 / 02

What we delivered.

Audit

Technical SEO Audit

Full technical audit of a large-scale SaaS platform with thousands of dynamically generated pages. Doctor profiles, specialty pages, city pages, and appointment flows all analysed for crawl efficiency, indexation, and structured data.

Platform Audit Crawl Budget Structured Data
Site Health Overview
Audit Complete
Total pages discovered
12,000+
Doctor
8,200
City
1,400
Specialty
850
Other
1,550+
Crawl Budget Utilisation 62% efficient
Indexation Rate 74% indexed
23
Critical
47
High
112
Medium
68
Low
Platform SEO Architecture Optimised
Doctor Profile 8,200 pages Schema Specialty Page 850 pages City Page 1,400 pages Appointment Conversion flow Internal Linking
Physician Schema
MedicalBusiness
BreadcrumbList
XML Sitemaps
Optimisation

Platform SEO Optimisation

Ongoing optimisation of the platform's SEO architecture. Schema.org markup for doctor profiles (Physician schema), city-specialty page templates, internal linking between related doctors and specialties, and XML sitemap management for a constantly growing page inventory.

Schema.org Doctor Profiles Scalable Architecture
02 / 02

Results.

SaaS
Full platform technical SEO for a doctor listing product
12,000+
Pages requiring crawl budget management
Schema.org
Physician structured data across all profiles
Scalable
SEO architecture that grows with the platform
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