Work / DentRoute
Health Tourism Istanbul, Turkey

DentRoute

We created DentRoute from zero: brand identity and logo design, a full dental tourism platform, SEO and content strategy for UK and German markets, Google Maps setup, and CRM installation. Designed to look and feel like a funded SaaS product from day one, impressing investors immediately.

Brand Identity Web Design SEO Content CRM
dentroute.com
01 / 04

What we delivered.

Branding

Brand Identity & Logo

We designed the DentRoute logo and complete brand identity from scratch. Colour palette, typography system, iconography, and brand guidelines that would carry through every touchpoint. Built to feel like a well-funded tech company, not a dental clinic website.

Logo Design Brand Guidelines Visual System
Brand Identity System Final
DR
DR
DentRoute
Primary + reversed logo mark
Brand Colours
#CF2302
#222222
#F8F7F3
#FF6B47
#1A1A1A
Typography
Aa Display / Inter Body / System
dentroute.com
DentRoute
TreatmentsFind a ClinicPricingReviewsHow It Works
Find Your Dental Clinic in Turkey
Compare treatments, read real patient reviews, and get matched with the right clinic for your needs.
Treatment type...
City...
Search
Premium Dental Clinic
Istanbul
4.9
Smile Center Antalya
Antalya
4.8
DentCare Izmir
Izmir
4.7
Platform

Platform Website

Our brand identity carried through into a full dental tourism platform connecting international patients with vetted clinics in Turkey. Treatment comparison pages, clinic profiles, patient reviews, cost calculators, and a multi-step inquiry funnel. Every page reflects the brand system we designed.

Platform Patient Matching Inquiry Funnel
Keyword Rankings - dentroute.com
Tracking
#4
dental implants turkey
Vol: 8.1K/mo
+12
#7
hollywood smile cost
Vol: 6.6K/mo
+18
#5
dentist istanbul
Vol: 3.2K/mo
+9
#3
dental tourism turkey
Vol: 4.4K/mo
+15
#6
veneers turkey price
Vol: 2.9K/mo
+11
Position trend (avg) Improving
SEO & Content

SEO & Content Strategy

Organic search strategy targeting treatment and cost keywords across UK and German markets. City-specific landing pages, treatment comparisons, patient guides, clinic spotlights, and cost articles. 24 pieces planned across 2 languages, built to rank for high-intent queries where patients are actively comparing options.

Treatment SEO Cost Keywords Multi-market Content Plan
Operations

Google Maps, CRM & Setup

Complete operational setup: Google Business Profile creation and optimisation, Google Maps listing with photos and reviews strategy, CRM system installation and configuration with lead pipeline, automated follow-up sequences, and patient journey tracking. Everything needed to turn website visitors into booked patients.

Google Maps CRM Pipeline Automation
Patient CRM Pipeline Live
New Lead
12
Contacted
8
Quoted
5
Booked
3
Google Business Profile Verified
DentRoute
Dental Tourism - Istanbul, Turkey
Photos, reviews, and hours configured
02 / 04

Results.

Brand + Logo
Complete identity designed from scratch
Platform
Full dental tourism marketplace launched
CRM live
Patient pipeline and automated follow-ups running
Maps + SEO
Google Business Profile verified, multi-market content live
03 / 04
“We launched with the brand and site Glawi designed. Investors noticed immediately. It looked like a real SaaS product from day one.”
HO
Hakan Ozeken
Founder, DentRoute
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